Archive for October, 2009

Logo Design: Easy Wash Laundry Cafe 5   

Phew. Finally an update after so long.

Here’s what I recently did, under 5 hours (An emergency job!). It’s for one of my sister’s BA assignment — A business plan for a Laundry Cafe.

Applications used: Adobe Illustrator CS3, Adobe Photoshop CS3
Credits: If the t-shirt and cap shown below are yours, thank you. Found them on google images.

Final Logo

Easy Wash Laundry Cafe - Chosen Logo, 2009.

What it would look (thanks for the typo check, Sharmi) like on a staff polo t-shirt:

Easy Wash Laundry Cafe - Logo on Polo Shirt, 2009.

And a cap:

Easy Wash Laundry Cafe - Logo on Cap, 2009.

Lastly, at the store front:

Easy Wash Laundry Cafe - Logo on Signboard, 2009.

My logo ideation: I tried to capture both “laundromat” and “cafe” in 1 design, which one brought me to the colour blue, t-shirt, washing machine, and bubbles; and the latter to coffee, and instantly brought me to a coffee pot, coffee mug and a coaster.

Easy Wash Laundry Cafe - Logo Ideation, 2009.

I imagine the place to be cosy and inviting, instead of just having rows of washing machines and dryers lacking personality and warmth. So I made the logo look casual, hence the handwritten font style for “Easy Wash”. And I wanted “Laundry Cafe” to stand out a bit more, by using a bold serif font. So equally both set of words stand out for different reasons.

The logo says Easy Wash Laundry Cafe is where you want to gather your friends and spend your lazy sunday afternoons doing laundry.