BACK ONLINE 0

Alright, and I’m back online. I’ve updated my resume and work URLs.

Thanks for visiting! x

Loyalty Card: Easy Wash Laundry Cafe 0

Applications used: Adobe Illustrator CS3, Adobe Photoshop CS3
Credits: stock.xchg

 Easy Wash Laundry Cafe: Loyalty Card, 2009.

Web: Upgrade Announcement for MPHOnline’s Homepage 0

Revamped from a previous design.

Applications used: Adobe Illustrator CS3, Adobe Photoshop CS3

Credits: MPHOnline, MPH Creative Department

Final Design

Upgrade Announcement for MPHOnline's Homepage - Chosen Design, 2009.

I personally like this though!

Ideation: Upgrade Announcement for MPHOnline's Homepage, 2009.

I realised I’m drawn more to reading what’s on an ad first, rather than looking at its pretty graphics. But good copywriting done in good typography accompanied by pretty graphics is a real bonus!

No graphics, but attention-grabbing and pretty!

On a different note, dear booklovers, MPH is now on Twitter, Facebook and Youtube! So in the meantime of waiting for the upgrade to complete, you can search for “mphclick” and see who launched what book and of course, reviews on attention-worthy books and booksales! Wee!

Logo Design: Easy Wash Laundry Cafe 2

Phew. Finally an update after so long.

Here’s what I recently did, under 5 hours (An emergency job!). It’s for one of my sister’s BA assignment — A business plan for a Laundry Cafe.

Applications used: Adobe Illustrator CS3, Adobe Photoshop CS3
Credits: If the t-shirt and cap shown below are yours, thank you. Found them on google images.

Final Logo

Easy Wash Laundry Cafe - Chosen Logo, 2009.

What it would look (thanks for the typo check, Sharmi) like on a staff polo t-shirt:

Easy Wash Laundry Cafe - Logo on Polo Shirt, 2009.

And a cap:

Easy Wash Laundry Cafe - Logo on Cap, 2009.

Lastly, at the store front:

Easy Wash Laundry Cafe - Logo on Signboard, 2009.

My logo ideation: I tried to capture both “laundromat” and “cafe” in 1 design, which one brought me to the colour blue, t-shirt, washing machine, and bubbles; and the latter to coffee, and instantly brought me to a coffee pot, coffee mug and a coaster.

Easy Wash Laundry Cafe - Logo Ideation, 2009.

I imagine the place to be cosy and inviting, instead of just having rows of washing machines and dryers lacking personality and warmth. So I made the logo look casual, hence the handwritten font style for “Easy Wash”. And I wanted “Laundry Cafe” to stand out a bit more, by using a bold serif font. So equally both set of words stand out for different reasons.

The logo says Easy Wash Laundry Cafe is where you want to gather your friends and spend your lazy sunday afternoons doing laundry.

Writing Samples Updated 1

Yosh!

You may read my writing samples here.

Portfolio Updated 0

Yosh I’m done uploading my artworks!

You can take a look here.

I meant to doodle something and post it (as I had made a mental note to do it for every entry) but for now, I haven’t got the time. So I promise in the next post, I’ll doodle something, no matter how bad it’ll look since drawing is my weakest point!

But nevertheless it’ll add more life to this empty board.

*brushes invisible dust off beloved blog*

OMG :D 0

OMG I’m so excited! I’ve got a business plan. But I won’t say anything just yet. But it’s gonna be a big thing, for me, at least :D

Text-mode Hiatus 0

God, I miss writing. It’s been awhile.

I think I did the right thing in my final year 0

“If you truly love what you do, it will show in your work and other people will respond to it. Don’t try to appeal to a broad audience; what makes you different is what people will love about you and your work.”

- PearsonMaron, Featured Seller on Etsy

Oh, hello. 0

I’m having a severe case of writer’s block!

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